Is Kindness a Marketing Strategy?

Is Kindness a Marketing Strategy?

When you think of business, what comes to mind? Cutthroat? Survival of the fittest? Dog-eat-dog world? Probably. Kindness? Probably not. While there’s merit to having a little spark in your personality, don’t overlook one of the most powerful principles of all:...
Three Killer Marketing Questions

Three Killer Marketing Questions

I’ve learned that one of the most powerful things you can do in marketing is to ask yourself the right questions. The reason for this is because asking the right marketing questions triggers your brain to search for the right answers. We waste far too much time...
Get Outside Yourself for the Best Insights

Get Outside Yourself for the Best Insights

Let’s say I’m on a project and it’s taking up lots of time. I’m working late, putting in extra hours. I’m so close, but somehow I’m stuck. There’s one part that should be simple to solve and yet no matter how hard I bang my head against the wall, it’s just not...
Marketing is now a Gentlemen’s Sport

Marketing is now a Gentlemen’s Sport

Once upon a marketing time, if you wanted to sell a product you went through the following process: First, you hired a big ad agency and paid tons of money to film a commercial (which, by today’s standards would be considered very hokey). You then aired said...
Three Benefits of a Marketing Mindset Culture

Three Benefits of a Marketing Mindset Culture

“Business has only two basic functions: innovation and marketing.” —Peter Drucker Times have changed. So has marketing. So much so that companies are having to redefine who they are in order to stay relevant. Attracting their ideal customer is nothing like it used to...